A Publisher's Guide

A Publisher's Guide
Publishing

Tuesday, October 16, 2012

Googie

No, not google, GOOGIE.
From wikipedia:
"Googie architecture is a form of modern architecture, a subdivision of futurist architecture influenced by car culture, the Space Age, and the Atomic Age.[1] Originating in Southern California during the late 1940s and continuing approximately into the mid-1960s, Googie-themed architecture was popular among motelscoffee houses and gas stations. The school later became widely known as part of the Mid-Century modern style, elements of which represent the populuxe aesthetic,[attribution needed] as in Eero Saarinen's TWA Flight Center. The term "Googie" comes from a now defunct coffee shop and cafe built in West Hollywood.[2] 
Features of Googie include upswept roofs, curvaceous, geometric shapes, and bold use of glasssteel and neon. Googie was also characterized by Space Age designs symbolic of motion, such as boomerangsflying saucersatoms and parabolas, and free-form designs such as "soft" parallelograms and an artist's palette motif. These stylistic conventions represented American society's fascination with Space Age themes and marketing emphasis on futuristic designs. As with the Art Deco style of the 1930s, Googie became less valued as time passed, and many buildings in this style have been destroyed. Some examples have been preserved, though, such as the oldest McDonald's stand that was put on the National Register of Historic Places in 1983."
Here's a picture of one form of Googie architecture.